Quick answer: This is the advertising disclosure for Daily Watch Reports. It explains how we label paid content — advertising, sponsored articles, press releases and affiliate links — so readers can always tell what is commercial and what is independent journalism. Our policy follows the FTC endorsement guidelines.
Key takeaways
- Everything paid is labelled — clearly and next to the content.
- Independent journalism is separate and never for sale.
- Affiliate links are disclosed where used.
- Standards apply to paid content — accurate, lawful and honest.
- Questions welcome via our contact page.
Why disclosure matters to a daily
Readers who come back every day deserve to know, every time, whether they are reading journalism or a paid message. Clear disclosure is the law’s expectation and simply the honest thing to do. It also helps advertisers: a visible label makes a legitimate commercial message more credible, not less.
How we label paid content
- Sponsored articles carry a “sponsored” label at the top and name the sponsor.
- Display advertising is visually distinct from editorial content.
- Press releases are marked as company-supplied announcements.
- Affiliate links are disclosed within the relevant article.
- Partnership content identifies the commercial relationship behind it.
Sponsored articles and advertorials
Paid articles are always identified as such. We do not publish advertorials disguised as independent reporting, and we do not sell undisclosed or disguised placements. Sponsored work still has to meet our standards for accuracy and honesty — see sponsored content for how it works.
Affiliate links
Some articles contain affiliate links. If you buy through one, we may earn a commission at no additional cost to you. These arrangements never dictate our recommendations; where an affiliate relationship exists, we disclose it so you can judge for yourself. More detail is on our how we make money page.
Press releases and company announcements
Press releases are supplied by the companies they concern and published as labelled announcements. They carry the issuing organisation’s statements, not our independent verification of every claim, and they are always distinguished from our reporting. See press release for the process.
What a label does not change
A label makes commercial intent clear; it does not lower our bar. Paid content on Daily Watch Reports must be accurate, lawful and not misleading, and we may fact-check or decline it. Nothing on the site is a guaranteed endorsement, and no paid item appears in our independent daily reporting.
Our editorial independence
Independent journalism — the daily reporting and analysis that define Daily Watch Reports — is chosen by our editors on merit and cannot be bought. Advertisers and partners have no say over it. For the full picture of how revenue and editorial stay apart, see how we make money.
Keeping this policy current
We review this disclosure as our formats and revenue change and update it when needed. If something looks unclear or mislabelled, tell us — accountability is exactly why we publish it.
About Daily Watch Reports
Daily Watch Reports is an independent daily news magazine, publishing timely reporting and analysis every day rather than in occasional bursts. Our newsroom is real and reachable — start with our about page and contact page. Commercial placements that run alongside our journalism are always labelled, and our daily editorial decisions are made by our team, not by advertisers. Reach the partnerships desk at [email protected].
Frequently asked questions
How can I tell if content is paid?
Look for the label. Sponsored articles say “sponsored” and name the sponsor; ads are visually distinct; press releases are marked as company-supplied.
Do you follow FTC guidelines?
Yes. Our disclosure practice follows the FTC endorsement guidelines.
Do you use affiliate links?
Sometimes, and we disclose them. We may earn a commission at no extra cost to you, and it does not steer our recommendations.
Is sponsored content the same as your reporting?
No. Sponsored content is paid and labelled; independent reporting is chosen by our editors and never for sale.
Are press releases your reporting?
No. They are company-supplied announcements, labelled as such and distinct from our journalism.
Does paying change your standards?
No. Paid content must still be accurate, lawful and honest, and we may fact-check or decline it.
Who do I contact with a disclosure question?
Reach us via the contact page or [email protected].