empik.com describes itself as "Ponad 10 000 000 pomysłów na prezent w kategoriach Książka, Muzyka, Film, Zdrowie i uroda, Zabawki, Dom i ogród, Elektronika, AGD, Sport. Z Empik Premium taniej.". It was registered in 1997, served from Toronto, Canada. It has a valid HTTPS certificate, 3 of 6 common security headers, 3 tracking scripts.
What is empik.com about?
The words appearing most often on the homepage, excluding common filler, are
a rough indication of subject matter rather than a description of the business:
- nbsp ×346
- cena ×128
- najni ×105
- promocja ×61
- regularna ×61
- gwarancja ×44
- szej ×44
- ceny ×44
- taniej ×28
- apce ×26
Does empik.com publish the usual trust pages?
None of about, contact, privacy or terms could be found at their usual addresses.
That is common for small or single-purpose sites, and it is also what a disposable
site looks like, so it is worth noting rather than concluding from.
These were checked at conventional paths only, so a site using different URLs may
publish them elsewhere.
How does empik.com compare with other domains analysed here?
Measured against the 75 domains in this index. This is a
small, self-selected sample — the domains people happened to look up — not a
representative sample of the web.
| Response time | Faster than 0% of them (median 494ms) |
|---|---|
| Security headers | More than 64% of them |
| Domain age | Older than 78% of them |
Related domains in this index
Analysed domains sharing the same network (AS13335 Cloudflare, Inc.):
Sharing a network means sharing a host or CDN. It implies nothing about a
relationship between the sites themselves.
Analysed domains built on a similar stack:
Other analysed domains served from the same country:
When was empik.com registered?
empik.com was registered on 6 August 1997, which makes it about 29 years old.
A registration this old means the domain has been renewed repeatedly, which costs money every year and is not something abandoned or disposable projects tend to do.
The registrar of record is Network Solutions, LLC.
Registration runs until 5 August 2028.
The domain carries 1 registry lock, which blocks unauthorised transfer or deletion.
| Registered | 6 August 1997 |
|---|---|
| Expires | 5 August 2028 |
| Registrar | Network Solutions, LLC |
| Registry status | client transfer prohibited |
Where is empik.com hosted?
The first address resolves to infrastructure in Toronto, Canada.
The network is operated by Cloudflare, Inc. (AS13335 Cloudflare, Inc.).
Hosting location describes where the responding server sits, not where the business is. A CDN will report its nearest edge rather than the origin.
What is empik.com running on?
empik.com exposes 3 identifiable technologies: Google Analytics, Google Tag Manager, Cloudflare.
Cloudflare sits in front of the origin, so the server header, IP addresses and response timing describe the edge rather than the machine actually running the site.
Visitor tracking is present (Google Analytics and Google Tag Manager), so this homepage is not cookie-free.
- Google Analytics
- Google Tag Manager
- Cloudflare
How does the homepage respond?
The server answered with HTTP 200 over
HTTP.
At 12229ms to first byte this response is very slow for a homepage measured from a single European location.
The HTML alone is 777KB before images, stylesheets or scripts are counted, which is heavy for a document that browsers must parse before anything renders.
The HTML is compressed with br.
| Server header | cloudflare |
|---|---|
| Compression | br |
| Page size | 795,422 bytes |
| Declared language | pl |
| Mobile viewport | declared |
What does the homepage say about itself?
The title runs to 88 characters, so search results will truncate it and the end of the sentence will not be read.
A meta description of 161 characters is present.
No H1 heading was found, so the page offers no single top-level statement of what it is.
74 of 163 images carry no alt attribute, which leaves them unreadable to screen readers and uninterpretable to image search.
| Title | Empik.com | 10 000 000 produktów i pomysłów na prezent | Dostawa za 0 zł z Empik Premium (88 chars) |
|---|---|
| Meta description | Ponad 10 000 000 pomysłów na prezent w kategoriach Książka, Muzyka, Film, Zdrowie i uroda, Zabawki, Dom i ogród, Elektronika, AGD, Sport. Z Empik Premium taniej. (161 chars) |
| H1 | — none — (0 on the page) |
| Canonical | / |
| Open Graph title | Empik.com | 10 000 000 produktów i pomysłów na prezent | Dostawa za 0 zł z Empik Premium |
| Headings / images | 4 H2s, 163 images (74 without alt text) |
Is empik.com served over a valid certificate?
The HTTPS certificate is issued by Asseco Data Systems S.A. and is
valid until 2026-12-30, which is 86 days from the date of this check. It covers
8 hostnames.
- empik.com
- www.api.empik.com
- apimobileapp.empik.com
- api.empik.com
- www.empik.com
- media.empik.com
- www.media.empik.com
- www.apimobileapp.empik.com
The certificate has 86 days left to run.
Which security headers does it set?
3 of 6 are set (HSTS, X-Content-Type-Options, X-Frame-Options). Absent: Content Security Policy, Referrer-Policy, Permissions-Policy.
With no Content Security Policy, any script that reaches the page — including one injected through a compromised third-party dependency — runs with full access to it.
| Header | Set | Value |
|---|---|---|
| HSTS | yes | max-age=2592000; preload |
| Content Security Policy | no | — |
| X-Content-Type-Options | yes | nosniff |
| X-Frame-Options | yes | SAMEORIGIN |
| Referrer-Policy | no | — |
| Permissions-Policy | no | — |
How is DNS configured for empik.com?
| IP addresses | 104.16.33.24, 104.16.32.24, 2606:4700::6810:2018, 2606:4700::6810:2118 |
|---|---|
| Reverse DNS | 104.16.33.24, 104.16.32.24 |
| Name servers | kiki.ns.cloudflare.com, vern.ns.cloudflare.com |
| Mail (MX) | empik-com.mail.protection.outlook.com (pri 0) |
| SPF | v=spf1 mx ip4:91.213.38.0/24 ip4:193.105.227.72/32 ip4:193.105.227.73/32 ip4:80.50.236.78/32 ip4:78.11.114.214/32 ip4:193.105.227.9/32 ip4:193.105.227.110/32 ip4:91.213.38.102/32 ip4:62.233.219.170/32 a:www.empik.com a:mx1.empik.com a:smtpout.sklep.empik.com a:mx2.empik.com include:spf.protection.outlook.com include:mailgun.org -all |
| TXT records | 29 |
empik.com resolves to 4 addresses, which indicates load balancing or a CDN rather than a single origin server.
Mail is handled by 1 exchanger.
An SPF record is published, giving receiving servers a rule for which hosts may send as this domain.
Reverse DNS resolves to 104.16.33.24, 104.16.32.24, which usually names the hosting provider.
Who runs DNS and mail for empik.com?
DNS is operated by Cloudflare rather than self-hosted name servers.
Mail is handled by Microsoft 365.
The domain publishes AAAA records and accepts connections over IPv6.
Can empik.com be spoofed in email?
DMARC is set to reject, the strictest setting: mail that fails authentication is refused outright. This is the configuration that actually stops domain spoofing.
No CAA records are published, so any certificate authority may issue a certificate for this domain.
The zone is not DNSSEC-signed. That is still the norm for most domains, but it means DNS answers cannot be cryptographically verified.
What else does empik.com publish?
A security.txt file is published, giving security researchers a documented way to report vulnerabilities. Very few sites bother.
An app-ads.txt file is also published, which indicates mobile app inventory alongside the website.
What does robots.txt allow?
robots.txt is 6,878 bytes and names
5 user-agent groups.
It does not blanket-disallow general crawlers.
Sitemaps declared:
- https://www.empik.com/sitemap.xml
- https://www.empik.com/sitemap-products/product-sitemap-index.xml
AI crawler policy
robots.txt names no AI crawlers specifically, so they fall under whatever rule
applies to User-agent: *.
What structured data does the homepage publish?
- WebSite
- SearchAction
The homepage publishes 2 structured data types: WebSite, SearchAction.
What does empik.com load from third parties?
The homepage pulls resources from 11 third-party hosts (connect.facebook.net, ecsmedia.pl, google-analytics.com, google.com, googleads.g.doubleclick.net, googleadservices.com). Each one sees the visitor IP and user agent on every page load.
4 cookies are set before any interaction (ab_search_autocomplete, ab_aiDesc, ab_eAdsOrganic, ab_lp_vm). 4 lack the Secure flag.
| Cookie | Secure | HttpOnly | SameSite |
|---|---|---|---|
| ab_search_autocomplete | no | no | none/unset |
| ab_aiDesc | no | no | none/unset |
| ab_eAdsOrganic | no | no | none/unset |
| ab_lp_vm | no | no | none/unset |
Does empik.com settle on one address?
Plain HTTP redirects to HTTPS, so visitors who type the bare address still land on the secure version.
Both empik.com and www.empik.com answer with 200 and neither redirects to the other. Search engines therefore see two complete copies of the site, and link equity is split between them unless a canonical tag resolves it.
How easily can empik.com be crawled?
A sitemap index is served at https://www.empik.com/sitemap.xml listing 20 entries.
The most recent lastmod date is 2026-10-04.
A deliberately invalid URL correctly returns HTTP 404, so missing pages will not be indexed.
What tracking does empik.com run?
3 tracking scripts detected: Google Analytics, Google Tag Manager, Meta Pixel.
No consent management platform was detected alongside them. Where GDPR or the ePrivacy Directive applies, analytics and advertising scripts generally need consent before they load.
How does empik.com look when shared?
4 of 5 social preview tags are set. Missing: og:type.
How are images, fonts and scripts handled?
163 images on the homepage, 1 of them lazy-loaded (1%).
Modern image formats are in use (17 WebP/AVIF references).
The page pulls 1 external stylesheet and 3 external scripts, with 0 carrying defer or async.
Responses carry Cloudflare edge headers, so content is served from a CDN rather than straight from the origin.
Is empik.com accessible and current?
The page uses 7 landmark elements and 55 ARIA attributes.
The viewport tag disables pinch-zoom. That fails WCAG 1.4.4 and is a genuine problem for anyone who needs to enlarge text.
There are 27 form inputs but only 25 label elements, so some fields may be unlabelled for screen readers.
No skip-to-content link was found, which keyboard users rely on to bypass navigation.
Can search engines index empik.com?
Nothing on the homepage prevents indexing: no noindex is set in the robots meta tag or the X-Robots-Tag header.
The homepage carries 337 internal and 1 external link across 1 outside host.
Visible text is only 2.8% of the HTML, which indicates the page is assembled in the browser rather than served as content.
How is empik.com delivered?
The HTML is served with Cache-Control: no-store, max-age=0, must-revalidate.
HTTP/3 is advertised via alt-svc, so modern browsers will upgrade to QUIC after the first visit.
A web app manifest is declared, so the site is installable as a progressive web app.
The TLS certificate also covers 7 subdomains: www.api.empik.com, apimobileapp.empik.com, api.empik.com, www.empik.com, media.empik.com, www.media.empik.com, www.apimobileapp.empik.com.
- www.api.empik.com
- apimobileapp.empik.com
- api.empik.com
- www.empik.com
- media.empik.com
- www.media.empik.com
- www.apimobileapp.empik.com
Frequently asked questions
Does empik.com set the usual HTTP security headers?
It sets 3 of 6. The ones not present are: Content Security Policy, Referrer-Policy, Permissions-Policy.
Does empik.com allow AI crawlers?
robots.txt names no AI crawler specifically, so they fall under the wildcard rule, which does not disallow them.
What is empik.com built with?
The homepage exposes these fingerprints: Google Analytics, Google Tag Manager, Cloudflare. A site behind a CDN or rendered server-side may use more than it reveals.
Where does this data come from?
Every figure was measured by our own server on 5 October 2026: DNS lookups, one HTTPS request to the homepage, a TLS handshake and a request for robots.txt. No third-party SEO API is involved.
Is any of this traffic or authority data?
No. Traffic, authority and ranking figures cannot be measured by inspecting a domain, only modelled. Everything here is a direct observation.
I own empik.com and want this page removed.
Ask through the contact page on this site, from an address at the domain, and the report will be taken down. It only ever shows what the domain already serves publicly.
Analysed 5 October 2026.
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