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How to Beat the Instagram Algorithm in 2022?

by Thomas Browne

Well, here we are at the end of the year. And this may be the perfect time to set some goals for your social media. And in today’s article, we are going to look at Instagram. And how you can dominate Instagram for your personal or business brand goals! First, we’ll discuss everything from branding goals to engagement goals. Then, we’ll go into a lot of detail covering complex topics like how to buy an inactive Instagram account and how to get verified on Instagram. So, let’s get started and look at how we can beat the Instagram algorithm. 

Tip #1: Consistency is Key

Here is the deal, the more you put in, the more you get. Instagram is entirely dependent on an AI. And the quicker the AI realizes precisely what you do and can categorize you, the faster it can showcase your posts to people it thinks will like your content. 

So, this means post constantly. Have a social calendar. Use apps that let you schedule posts. Be consistent with your niche. And this includes your hashtags as well. 

The key here is keeping it consistent. And the goal is for the AI to do its work. 

Tip #2: Add CTA

The best thing that you can do apart from posting consistent niche-specific content is to have a strong CTA. A call to action. And what this means is, you specifically tell the audience what you want them to do ‘next.’

How do we do this? Well, one of the ways would be to write a short caption with your photos and ask a question so that the audience is compelled to reply via a comment. The other way would be to have a video or a reel that again asks the audience a question that gives the viewer a reason to respond. 

Sure, the photo and video you have may be perfectly unique. But – what do you want the audience to do with it? Have you ever noticed how the creator always asks the audience to ‘drop a link’ and ‘click on the subscribe button’ on YouTube videos? Well, there is a reason for this. People are more likely to respond if you ask for it than if you don’t. 

Tip #3: Be Searchable

Make your content and page searchable. What does this mean? It means that your username and name on Instagram are a big deal. If your username is something that millions of people would naturally look for on Instagram, then it would be super easy for you to grow your page. You would naturally get a ton of traffic. 

This means making sure you have a username that exactly matches your brand if you’re a business. No special characters. No suffixes. No prefixes. And, yes, we know there can be cases where the username you want is taken. And, if you’re wondering as to how to buy an inactive Instagram account, well, you’re in luck. 

Here is the deal. You can get any username on Instagram so long as the username you want has been inactive for at least a year. Yes, that’s correct. Literally, an inactive username can be reassigned. This happens more often than you would think. And you can hire social media agencies to have this done for you as they typically have media partnership relations at Instagram from where you can realize such requests. 

So, what does this mean for you? Whether you’re a blogger or a brand, this means no more special characters, no more periods, no more underscores. No more confusing names – no more suffixes or prefixes. Make your page easily searchable! And the more sharable and searchable you are – the quicker you would grow!

Tip #4: Be an Early Adopter

Instagram is always coming up with cool new features. And one of the best things you can do is always jump on the new features while the competition in that segment is minimal.

Look at how big the Reels have become. And now, imagine if you were the first to jump on this new feature and you posted reels consistently every week. 

The quicker you jump on new features, the more the chance that the competition within that segment is super low, and that directly gives you a considerable advantage to break through to a large section of the audience. 

Tip #5: Have a Hashtag Strategy

One of the best things you can do is have a hashtag strategy. And this means using hashtags that have just the correct number of searches to give your content the best possible chance. 

Yes, the hashtag is a super old method of searching – but – it still does wonders. If you’re using hashtags that are not too big and not too small, your content will have a high searchability ranking. And that is what you need to do with location tags as well. Instead of tagging a whole country or city – for which the competition is super stiff – you can instead focus on tagging the specific street or venue, which will give your posts a higher chance of being seen. 


Instagram has been a part of all our lives for about a decade, and it is here to stay. With so many new features being added to it now and then – it still has the buzz it had back when it started. So, in our opinion, it’s never too late to work towards your Instagram goal. I mean, Instagram has almost 2 billion users a month. There are not many social networks that have such kind of traffic. So, we discussed a lot today, and we hope you get to employ some of these tips in your Instagram journey. To wrap up, here is what we looked at. First, be consistent with your niche and content. Use hashtags to make your posts more searchable. And then, if you have been wondering how to buy an Instagram username, then now, you know. Find a username that is easy to remember, searchable, and easy to spell. And finally, always jump on new features that Instagram keeps coming out with! 

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