If you’re a new digital marketer, we understand how tough it may be to pick which tools to utilize and whether or not to invest in premium tools. It’s possible that you won’t have enough money to buy tools straight away.
As a result, we’ve compiled a list of the best free digital marketing tools which you should certainly employ. But first, let’s look at why digital marketing tools are becoming more popular.
Imagine you’ve created a digital marketing campaign with a certain purpose in mind. You also ran your own campaign. There are now two possibilities. Either you nailed the campaign and got a lot of sales, or you didn’t. Alternatively, you may have failed.
the aid of digital marketing tools, determining what worked in your favor and what did not is exceedingly difficult in both circumstances.
To put it another way, digital marketing tools are critical for determining what will work best for your company and how you can improve future efforts. It also assists you in reducing your job by automating some processes, such as creatives, copies, and so on.
Quick Tip: If you want to understand more about digital marketing and the tools in depth, such as their dashboards and functionality, enroll in an online digital marketing program and dedicate your time to mastering them.
7 Useful Digital Marketing Tools To Use in 2022
1. Google Analytics
Google Analytics has to be one of the great free digital marketing tools available, and it’s one that no business should ignore. It assists you in tracking both organic and sponsored visitors to your website.
You may also utilize real-time data to determine how many people are active on your website, how many average minutes are spent on a given page, where a person is clicking, and so on. Yes, it’s that thorough.
All of this information aids you in identifying and optimizing your low-performing pages. It also assists you in determining which pages perform best and, as a result, how you can use them to your benefit.
Finally, it allows you to track any campaigns you may be running and evaluate if they were successful or not. As a result, Google Analytics is a must-have tool. You can learn it here in this Online Google Analytics Course.
2. Google Search Console
As we’ve seen, Google Analytics can help you collect all of the data you need once a person visits your website. So what about the information they have before they get to your website? For example, typing a search query into Google, getting the results, and then having users click on your website.
Google Search Console provides all of this information. This tool is the sole way to discover all organic traffic. It’s possible that consumers will browse your website without clicking on anything; in this instance, it counts as an impression. Clicks, impressions, average position, and CTR are the metrics provided by GSC. You can also check which queries are driving impressions and clicks to your page.
This tool is for your company’s content and copywriters. It allows you to customize your language settings and highlights any grammatical mistakes. In reality, it gives advice on how to improve difficult or badly worded statements.
You simply need to install the browser extension, and it will function on any documents you create, such as Google docs.
It’s a crucial tool since little grammar or punctuation issues can often go unnoticed by the human eye, and this tool will assist you avoid making those dumb blunders.
4. Facebook Ads Manager
Facebook Ads Manager is the solution you use for all of your Facebook and Instagram advertising needs. It helps you to manage your campaign easily by choosing your target demographic, ad type, ad creatives, days, timings, and, most crucially, your bid.
You can use the same tool to run ads on Facebook and Instagram. As a result, both systems are easier to handle. It’s a completely free programme. The only thing you’ll have to pay for is the advertisement.
5. Google Ads
Google Ads is a popular free tool for running Google advertisements. This tool will serve as a one-stop shop for all of your search engine marketing needs. You may select the landing page and bid on the keywords you wish to appear for. You’re currently running advertising on the world’s most popular search engine.
Get started with this Online Google Ads Training today!
6. Mail Chimp
MailChimp is a fantastic email marketing tool. It lets you create email lists, categorize them, and send out scheduled emails.
Email marketing has become a critical component of digital marketing for a variety of reasons, and you should not overlook it. With 10,000 free emails every month, Mail Chimp will assist you in the early phases of your business. You can upgrade to the premium version as your company grows.
7. Crazy Egg
Crazy Egg is one of the hidden gems of digital marketing that every marketer must be aware of. It’s a heatmap digital marketing tool which enables you to find out the entire activity of users on your website.
It starts with placing a code on the web pages that you want to track and choosing a time frame that you want to track it for. After there’s enough data, you can check the activity of each and every user that visited your page in that particular period.
There are hot and cold zones on the map which give you an idea of which parts of your page were most and least visited. Even recordings of the user’s interactions are provided.
All this data can help you largely optimize your pages and make the user experience better.
That’s our roundabout of the most useful digital marketing tools that you must start using if you’re a beginner. Crazy Egg can be used by advanced digital marketers as well.
Hope this has been helpful for your strategies. Is there any digital marketing tool that you swear by? Let us know in the comments below.
Also, since you’re new, you can read our previous guide on how to do digital marketing.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.