A brand has to create a long-lasting impression in the minds of its potential customers for long-term success. So besides offering them high-quality products and exceptional customer support services, you’ve to get an attractive logo for your educational institution.
Don’t forget that your target audience is the youth when it comes to educational customers. They have a low attention span, and it’s a no-brainer that the logo is the first thing that captivates their attention. In addition, it should be expressive and futuristic because all educational institutes groom students for the future.
An educational logo helps build a brand identity for that educational institute. The success of an educational logo is its ability to interact directly with the audience. A brand logo might be small but impactful enough to generate new leads and queries.
If you are an educational start-up, your immediate aim should be to attract more and more candidates and generate relevant queries from them. An impactful logo, which expresses your commitment and dedication, can be brilliant in such a case.
Logos are not designed every day. So, take ample time before getting a logo designed for your educational business or institute. Unfortunately, out of hurry or whatever reasons, many educational companies end up getting an improper or irrelevant logo designed, which serves no purpose. It leads to a complete waste of time, effort, and money. But you need not follow them!
Here are five common mistakes entrepreneurs and designers make while designing a business logo.
The Logo Is Irrelevant to Your Target Audience
While getting a business logo designed for your educational business, you can’t forget your target audience. If the logo you design is irrelevant to students, it won’t help you. The primary purpose of a logo is to captivate the target audience’s attention.
If the logo fails to do so, it means your logo design fails to connect with the audience. For example, an educational institute can’t use a logo that depicts a fashionable image. That’s why before selecting a logo, make sure it is relevant to your potential customers. Apart from using relevant images and text, considering other factors is also crucial.
Not Paying Attention to Fonts
Logo designing is incomplete without using appropriate fonts and designs. An ideal logo design consists of both an icon and small text or caption, also called a tagline.
Though you can choose any font, it should look good with the icon. So don’t choose any random font.
You have to see through trial and error which font looks best with the icon and the tagline. Take help from a professional education logo maker who understands the current trends and practices in logo design.
Designing Logo In A DIY Method
In commercial businesses, drawing logos by yourself is a strict no-no. It won’t help. Unless you are a professional logo designer or graphic artist, you should never take the risk of getting a logo designed by yourself.
Many businesses fail to make any emotional connection with the target audience because firm owners try to design the logo by themselves. But they create bad and unprofessional logos that don’t attract customers.
Following Competitors Too Much
It’s a good idea to follow the types of logos your competitors use, but looking too much into it can confuse you more. On the other hand, it’s your business, and you understand your firm’s goals and commitments better than anyone else. So you should get the logo designed by a professional logo maker accordingly.
They thoroughly research the latest industry trends and the nature of your business before coming up with creative logo ideas and designs. They offer multiple well-designed logo options to choose from. You can give your final nod to a particular design based on your personal preference.
Overdoing Logo Designing
A logo forms a crucial part of a brand promotion strategy. But that doesn’t mean you should use the logo for multiple purposes. A neat and clean logo relevant to your business, preferably with a short yet catchy tagline, is more than enough to grab the attention of your target audience.
You shouldn’t try to think too much about it. When you try to add too many elements to a logo, it may become even more difficult to understand. A logo should be expressive but don’t make it too comprehensive.
Correctly conveying the message of what your company does and how it can impact students’ future for good should be the key focus of a logo. If it strikes a chord with the target audience, the purpose of designing the logo is accomplished.