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How to Find the Right Name For Your Startup Business

by Cameron James Connor
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The name of a business is like a mirror that connects the brand to its customers. It plays a significant role in its success. An unimpressive name may fail to make a mark in the minds of your target group. But an impactful name can go a long way in helping you in your marketing efforts. Now, the question is, how can you come up with such a unique name? Here are a few tips that you can use to name your startup business.

  • Simplicity is the key

Well, you may have many good-to-hear names in your head, but if you observe closely, you will find that people tend to remember those names that are easy to spell and pronounce. Go with the usual spelling of a word(s) as it will be convenient for potential customers to find you online.

  • Choose a name that will never limit your growth

It’s better to choose something that will be relevant even if you want to expand your business in the future. Excluding the name of the place where you are launching your company or the generic name of the product you are producing right now will be a wise thing to do. Who knows, you might open up new shops in the next city or start producing other goods too.

  • Verify the name(s) online

Whatever names you have thought of by now, run an online search to see whether any other company already exists by that name. In most cases, you will find that some companies carry the same names. You might have to rethink other options.  

  • Come up with some meaningful names

You may argue that companies like Google or Yahoo have gained success with names that have no meaning as such. But these names are going to cost you more to brand. Pick a name that has a meaning to it so that people can relate the name instantly to your business.

  • Take the help of AI to generate names

You can take resort to online websites for brainstorming names. A brand name generator is run by artificial intelligence and can avail you with creative yet relevant names instantly. 

  • Catchy names work better

Whatever you decide to name your company, see to it that it is catchy. Avoid very commonplace, boring, and obvious names. It should ring in your ears when you say the name. Else, no one will get attracted to your products or services. 

  • Others’ opinion matters

Select eight to ten probable names and ask your friends and family member to have a look at them. Listen to what they have to say. Remember, you have come up with the names from an entrepreneur’s point of view, but they will look at the names from a customer’s point of view. 


Ultimately, the name you will finally choose should make you happy. It’s your business, and you will have to live with it for many more years to come. You will have to trust your judgment and be confident with your brand’s name. Only then will you witness the same confidence in your future customers. 

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