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Different ways brands can use social media for marketing

by Yash Ranjan
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Are you new to the world of social media marketing and want to know how exactly it could benefit your business or brand?  Do you want to know what you could be doing on social media as a business in order to boost?

There are so many different ways in which social media has changed our lives from communication to marketing, to socialising, to sharing art. There are people on the various platforms who are famous for simply being prolific on social media too. 

Most social media platforms, especially the popular and most commonly used ones, have massive audiences with millions, if not billions of users. People love social media for its simplicity but also for the freedom it gives to the users. Businesses both big and small have started taking advantage of the various social media platforms and services for them, such as Growthsilo for Instagram, as these help greatly in terms of getting more followers. Here is how you can take advantage of social media for your business too. 


Social media is all about sharing content with your followers that you think they will enjoy, it is also about users whom you enjoy seeing content from. As a business on social media, you may be tempted to just hard sell your products all the time, but this is not a good idea. You should be sharing content that users will be interested in and more likely to engage with. 

Instead of posting your products all of the time, one way that you can break it up a bit is by reposting other users’ content that is relevant to your own brand or that you think that your followers will be interested in seeing. It may feel like this is free marketing for other brands but it will do a world of good for your own business too. 

Reposting is great for engagement and encourages other users to engage with you more often with commonality in mind. 

Go Live with Your Audience

A recent addition to social media platforms is the ability to stream live videos to your audience. Across the board, this is one of the most popular features available to users. While live videos can be very time-consuming, they are a great way to create a more intimate or personal relationship with your audience and customers. This is also a simple way for them to see a more personable and relatable side of your brand.

People are more likely to engage with your content if you have a relatable image and even more so on live videos. As a brand, live videos are something you definitely should not miss out on.


One of the most popular types of content you will find on any social media platform is tutorials. These days people will go online to look up how to do just about anything, so why not look for it on social media. 

As a business, tutorials are incredibly easy content to generate because you can explain how to use your products or services, and so much more. Tutorials on social media can range from anywhere between a few seconds to a full 5 to 10-minute video that can be very informative. The possibilities are endless and this is a great way to get people to repeatedly engage with your content and get more reach. 

Do Some Giveaways

People love getting free stuff, there is no question about it. As a business, you can give away a few things for free if it means that you will be able to grow your brand and social media accounts in the process. 

Posts about giveaways get some of the most engagement on social media and it’s no surprise why. For people to be entered into a giveaway, most of the time, they need to like the post, follow the account, and sometimes even leave a comment in the comment section. 

As a business, this is a great way to create brand awareness and allow more people to discover your brand in a fun and simple way. 

Repurpose Your Content

Last but not least, social media marketing doesn’t have to be difficult or time-consuming, and one of the best parts is that you can repurpose content from one platform to another. This means that if you post something on Twitter, you can post the same thing on Instagram and a whole different audience will see it because of the different demographics that you reach on each particular platform, and this helps because you will be posting more often, which in turn results in more followers. By repurposing your content, you make life easier for yourself and you give more users to option to see your content. 

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