Most people search for a business in their locality when they require some specific products and services. Potential customers will always prioritize local businesses because they know they are effective at fulfilling their expectations.
Due to this reason, you need to ensure that your business is visible on Google Local Search which will help you attract more sales and leads for your company. This is where Search Engine Optimization comes into the picture. The SEO is also known as Google Maps SEO.
Google Maps SEO will help you increase the visibility of your business on Google Maps by using some specific keywords. In this article, we will discuss how you can achieve a higher ranking with Google Maps SEO.
Why Google Map SEO is Important?
Just like every other marketing strategy, Google Map SEO is a time-consuming yet effective process to boost the exposure of your company. But why this is so important? Here are some interesting statistics that will answer the question:
- More than 85% of local searches conducted on mobile convert
- More than 50% of Google searches are location-specific
- More than 90% of customers use Google to find local businesses
If you want to know more about the importance of Google Map SEO, consider clicking on the Local Brand Advisor website to know more. Here are some tips that will help you rank higher on the Local Search Engine with the help of Google Map SEO.
Make Sure Your Business Details are Complete
While creating and updating your Google My Business profile, make sure you information you include about your business is accurate and updated. Many business owners either upload incorrect or outdated information that affects the online visibility of the company. As per Forbes, online visibility is important. This is why you need to be careful while uploading business information on your GMB profile.
Additionally, make sure the information is consistent across your other online business profiles. For example, the name, email address, and contact information of your company on the website should match the information you upload on the GMB profile.
Verify the Physical Location of Your Business
You can create a GMB profile without verifying the physical location of your company. Google will allow you to skip this process during the setup stage.
However, remember that you need to verify the physical location of your business so that your company can appear on the Google Maps. Most of the time, Google will send you a package to the physical address that contains a verification code.
Depending on your business industry, Google will also verify the physical location of your company through other options such as email, video call, or voice call.
Upload Photos
This is one of the best ways to ensure that searchers are capable of finding your business easily. More than 45% of Google searches are done through images. If you don’t include images in your GMB profile, you will miss many opportunities at capturing the attention of potential customers.
Adding images to your GMB profile is not a hard task. However, make sure the photos you’re uploading are relevant to your business. The photos will undoubtedly help you rank higher.
Conclusion
This is how you can achieve a higher ranking with the help of Google Map SEO. Do you have any other questions? Make sure you comment below to let us know.