Mobile searches have surpassed desktop searches and now account for over 50% of traffic to many websites. This shift has been dramatic as mobile devices have become more popular, especially with the rise of smartphones. With this increasing trend, it’s important to make sure you are optimizing your website for all types of users, including those who search on mobile devices. Here are five ways you can increase your mobile SEO strategy so that you can continue to reap the benefits from an ever-changing market.
Understand that mobile is important
Mobile searches have surpassed desktop searches and now account for over 50% of traffic to many websites. This shift has been dramatic as mobile devices have become more popular, especially with the rise of smartphones. With this increasing trend, it’s important to make sure you are optimizing your website for all types of users, including those who search on mobile devices.
Include the keyword in the URL
You should include the keyword in your URL, which is the text that users type into a web browser to reach your site. This will help ensure that when search engines crawl your website for keywords, they find content relevant to what a user is searching for.
Optimize your site for mobile devices
One of the best ways to increase your mobile SEO strategy is to optimize your site for mobile devices. This includes optimizing your website’s content to view better on a small screen, testing and making sure that any images you use are displaying properly, and ensuring that the entire site loads quickly. You also need to make sure that your website works on a variety of devices – since some older cell phones won’t be compatible with certain features.
Provide a good user experience for mobile users
One way you can increase your mobile SEO is to make sure that your website is easy to navigate and provides a good user experience for mobile users. Websites that are not optimized for the small screens of mobile devices will have problems with user experience, which could lead to poor rankings in search engine results pages (SERPS). According to Google, it’s important to be responsive to the needs of mobile users. In order for your site to rank well on SERPS, it must provide a good user experience for all types of devices.
Add phone numbers to your website
One way to increase the reach of your website is to make sure you include phone numbers on your site. This can be a number for customer service, sales, or other purposes. Including this important information will allow mobile users to contact you directly with just one simple click. This can also be beneficial for those visiting your site from a landline who don’t have a mobile device. It’s much easier than trying to look up the phone number elsewhere or waiting for someone to call them back after leaving a message.
A mobile-friendly website is important for your SEO strategy. This ensures that you rank higher in mobile search engine results, and will help to drive more traffic to your site. In addition to a mobile-friendly website, make sure to optimize your site for mobile devices, provide a good user experience, including the keyword in the URL, and add phone numbers to your website.